This Week's Herman Trend Alert Social Responsibility is Good Strategy

The Herman Trend Alert February 6, 2008 The Natives are Restless... Again A global survey of 4,500 workers indicates that more people anticipate leaving their employers this year than last. In the 2006 BlessingWhite study, 65 percent said that they expected to "definitely" remain with their employers through the year. In the 2007 study, that number was down to 58 percent. Also of interest, more respondents in 2007 said that there is "no way" they would stay (eight percent up from six percent---a 33 percent increase). European employers face the greatest threat: eleven percent said there is "no way" they will stay. Moreover, employees in Europe and Asia appear less content with their current jobs than those in the United States or Canada. Only 49 percent of Europeans and 54 percent of employees in the Asia-Pacific region expect to stay with their employers, compared with 60 percent of North Americans. (We think that market volatility and the threat of recession was working here.) Based in Princeton, NJ, global consultants BlessingWhite studied employees on four continents in December 2007 and January 2008. According to Christopher Rice, CEO of BlessingWhite, "They [the findings] may mean more people are taking control over their destiny and plan to do more to manage their career[s]." We have been talking for years about employees' lack of trust for their employers. This trust issue motivates them to feel like they must take control of their own careers. Our research indicates that workers are looking to their employers for training, education, and career pathing. This fact should concern the many organizations that eliminated their in-house training functions during the last economic slowdown and are still playing "catch up". Rice further cautions. "We find that top performers are the same worldwide. The best workers tend to be mobile in any economic situation. . . If management doesn't provide employees with the opportunity to make a difference for the enterprise, engage in work that's interesting or worthwhile, and pursue their personal development, these same individuals are going to take their knowledge and skills elsewhere." This study is more evidence that employee retention is a critical, global issue. Employers that choose to ignore this growing threat do so at their peril. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." LAST CHANCE TO REGISTER If you've been thinking about attending our valuable Employee Retentions SPecialist Certificate Program, don't delay--only a couple of spaces remain. You know the employment market continues to heat up. Many positions are impossible to fill. You will be more valuable when you know what's behind this skilled labor crisis and . . . what to do about it. 14 hours of recertification credit from HRCI. Next program: May 22-23, Charleston, SC. Call Carol at 336-282-9370 or visit www.employeeretentionspecialist.com. FIND OUT WHAT THE BEST COMPANIES KNOW Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses only certified human resource professionals to probe for the information you really want to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews, and more. Call Rosalie Catalano at 937-648-1918 or read more.. HELP YOUR LEADERS TO EXCEL Thousands have used our weekly Retention Reminders to help their supervisors and managers remember how to hold onto top talent. The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Order today. Or for quantity discounts, call Carol at 336-210-3547. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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