This Week's Herman Trend Alert Demand-Driven Workforce Development

The Herman Trend Alert March 14, 2007 Perfect Memory Storm If you have experienced memory challenges, you are not alone. Key trends have come together to create the “perfect memory storm” for civilized humanity. According to THG consultant Bill Jensen, author of “Simplicity”, “the most conservative estimates show business information doubling every three years, and at some companies, it doubles every year.” Plus, most of us have an increasing desire to learn and know more and studies have shown that using our brains will help us avoid Alzheimer’s Disease. Add to these trends, the increasing complexity of our machines, like PDAs, computers, and cell phones. That increasing complexity means that we have to remember more, just to operate these “indispensable” devices. At the same time, there are more distractions than ever before, inhibiting our ability to concentrate. We are constantly bombarded by media from advertising, news, music, and data streaming, on our radios, televisions, computers, iPods and even in virtual worlds. Often, we can not escape this media, even when we make an effort to do so. Combine these trends with a major skills shortage and every year or two, we need to double our ability to figure out what’s important, then synthesize, understand, prioritize, and use everything coming at us. Add the technology revolution that pushes all this information at us at ever faster rates and you have the perfect storm for knowledge workers and everyone in an information-based society. This non-stop exposure hinders our ability to retain the facts and information that we crave. We tax our memories beyond their capabilities. This overtaxing is not only a problem for the Baby Boomers, but people of all ages. According to the Natural Marketing Institute, close to Philadelphia, “nearly three-quarters of consumers are currently using supplements, foods, or beverages to prevent memory problems”. This "Perfect Memory Storm" is already affecting the health and well-being of people globally. Our forecast is that this confluence of trends will highlight the value of “simplicity” and consultants like Jensen will enjoy full employment. Wise employers will retain these consultants to streamline processes and systems to help them retain and optimize their valuable intellectual capital. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." DON'T BE LEFT BEHIND! If you've been thinking about attending our valuable Employee Retention Specialist Certificate Program, don't delay--only three spaces remain. With the employment market heating up, many positions are literally impossible to fill. Attend this course and you will learn dozens of low-/no-cost valuable strategies to attract and retain the talent you need. Recertification credit from HRCI. Next program: May 22-23, Charleston, SC. Call Carol at 336-282-9370 or visit http://www.employeeretentionspecialist.com. GET INSIDE THE MINDS OF YOUR EMPLOYEES Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-648-1918 or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. NEW BABY BONUS Book Joyce to speak on the West Coast in 2008 and receive 100 of her books of your choosing. There is a new baby in the family, Spencer Jay, and Joyce would appreciate more opportunities to watch him grow. For more about Joyce, visit http://www.hermangroup.com/joyce.html or call Joyce at 336-210-3548. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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