This Week's Herman Trend Alert Demand-Driven Workforce Development

The Herman Trend Alert March 2, 2005 Niche Job Boards Filling a Need With the increasing use of the Internet for purposes of job-seeking---and by employers searching for just the right candidates, there is a growing trend toward the use of niche job boards. The relative popularity of these services, particularly compared to the more general job boards, is fueling expansion of Internet use in the re-energized employment market. Examining shopping trends and the popularity of boutique clothing stores, it's easy to understand why these boutique job boards are attracting so much attention----and will continue to do so. Recent research revealed that niche sites that specialize by career field or industry, and those that specialize by geographic focus, are favored by 78 percent of corporate employment specialists. Only 17 percent of the respondents preferred general job boards like Monster.com or Careerbuilder.com, and only 3% selected their organization's own website. On the job-seeker side of the picture, studies indicate that more candidates get jobs through niche sites than through comprehensive job boards. Candidates prefer to use niche sites catering to their region or work discipline to avoid wasting time exploring opportunities that don't fit who they are or what they're looking for. Employers can selectively target specific job advertisements to their identified candidate audiences. With online advertising costs on comprehensive job boards becoming increasingly expensive, human resource executives want to gain a stronger return on their marketing investment. Some niche sites enable employers to find a particular type of candidate. For instance, recruiters seeking military veterans and people who are anticipating leaving active duty use VetJobs, the largest military related job board. Other sites specialize in the senior executive levelpositions: Netshare.com and ExecuNet for senior executives. Looking for retirees or seniors who want to keep working? Visit Retired Brains. Some niche sites operate with career focus, too. For building trades, go to ConstructionJobs.com. People interested in sales use AccountManager.com, SalesJobs.comand MarketingJobs.com. IT-related jobs are found at ComputerJobs.com, ComputerWork.com, and DICE.com. People who speak Spanish or Portuguese link with employers at LatPro.com. For a comprehensive listing, see the WEDDLE's © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." DON'T BE LEFT BEHIND! If you've been thinking about attending our valuable Employee Retention Specialist Certificate Program, don't delay--only three spaces remain. With the employment market heating up, many positions are literally impossible to fill. Attend this course and you will learn dozens of low-/no-cost valuable strategies to attract and retain the talent you need. Recertification credit from HRCI. Next program: May 22-23, Charleston, SC. Call Carol at 336-282-9370 or visit http://www.employeeretentionspecialist.com. GET INSIDE THE MINDS OF YOUR EMPLOYEES Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-648-1918 or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. NEW BABY BONUS Book Joyce to speak on the West Coast in 2008 and receive 100 of her books of your choosing. There is a new baby in the family, Spencer Jay, and Joyce would appreciate more opportunities to watch him grow. For more about Joyce, visit http://www.hermangroup.com/joyce.html or call Joyce at 336-210-3548. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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