This Week's Herman Trend Alert Talent Production and Attraction in 2015

The Herman Trend Alert March 2, 2005 Niche Job Boards Filling a Need With the increasing use of the Internet for purposes of job-seeking---and by employers searching for just the right candidates, there is a growing trend toward the use of niche job boards. The relative popularity of these services, particularly compared to the more general job boards, is fueling expansion of Internet use in the re-energized employment market. Examining shopping trends and the popularity of boutique clothing stores, it's easy to understand why these boutique job boards are attracting so much attention----and will continue to do so. Recent research revealed that niche sites that specialize by career field or industry, and those that specialize by geographic focus, are favored by 78 percent of corporate employment specialists. Only 17 percent of the respondents preferred general job boards like Monster.com or Careerbuilder.com, and only 3% selected their organization's own website. On the job-seeker side of the picture, studies indicate that more candidates get jobs through niche sites than through comprehensive job boards. Candidates prefer to use niche sites catering to their region or work discipline to avoid wasting time exploring opportunities that don't fit who they are or what they're looking for. Employers can selectively target specific job advertisements to their identified candidate audiences. With online advertising costs on comprehensive job boards becoming increasingly expensive, human resource executives want to gain a stronger return on their marketing investment. Some niche sites enable employers to find a particular type of candidate. For instance, recruiters seeking military veterans and people who are anticipating leaving active duty use VetJobs, the largest military related job board. Other sites specialize in the senior executive levelpositions: Netshare.com and ExecuNet for senior executives. Looking for retirees or seniors who want to keep working? Visit Retired Brains. Some niche sites operate with career focus, too. For building trades, go to ConstructionJobs.com. People interested in sales use AccountManager.com, SalesJobs.comand MarketingJobs.com. IT-related jobs are found at ComputerJobs.com, ComputerWork.com, and DICE.com. People who speak Spanish or Portuguese link with employers at LatPro.com. For a comprehensive listing, see the WEDDLE's © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Email info@EmployerOfChoice.com for more information. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Early employer registration is now open with employer loading by February 15th. Candidate loading begins March 1st. They anticipate 25-30 employers and have an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration for this event begins is open NOW. To register or request additional information, please contact VetJobs at 877-838-5627 or e-mail info@vetjobs.com; they will forward an electronic flyer right away. Employers: Mention the Herman Trend Alert to receive a Bonus. CALCULATE THE HIGH COST OF YOUR EMPLOYEE TURNOVER With our Bliss-Gately tool, you can calculate the many hard and soft costs, down to the last penny. Great for justifying your investments in retention! At only $249/computer or $999 for a 6-site license, it is a real bargain! Visit http://www.hermangroup.com/store/software.html to order yours today! Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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