This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert April 15, 1998: Young People Taking Control of Careers The twenty-somethings are beginning to manage their careers differently than their parents or their older siblings did. They want to avoid the trap of placing all their eggs in one basket. They see little value in staying with one company for their entire career. They’re adventuresome—they want to do different kinds of work in different places. Not ruts for these folks! Instead of staying around long enough to get the gold watch, today’s young people will move from job to job much more frequently. We anticipate the trend will be for people to change jobs every 2-4 years. Forget the golden handcuffs! These workers, highly adaptable to different opportunities, will seek to "ramp up" very quickly with each new employer. They’ll learn rapidly and will expect to get right to work with high levels of responsibility. Their objective will be to make their mark early, then evaluate opportunities to move to greater opportunities to make a difference, to be involved. Employers can hold these mobile workers, if they offer variety, stimulation, high learning, and a chance to actually accomplish something . . . to make a positive difference in the world around them. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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