This Week's Herman Trend Alert Talent Production and Attraction in 2015

The Herman Trend Alert April 9, 2008 Brazil's Bright Future When Roger Herman and Joyce Gioia travelled to Brazil in the 1990s to talk about their future, they characterized the country as "a sleeping giant---just about to awaken". The well-respected investment firm of Goldman Sachs has given the designation of "BRIC" to the emerging economies of Brazil, Russia, India, and China (BRIC). In fact, the investment leader even offers an index fund of BRIC investments. The fund was created to tap these countries' "tremendous growth potential". Recently, a futurist colleague Stephen Aguilar-Millan, Director of Research for the renowned European Futures Observatory in the United Kingdom, highlighted the significant lack of western press attention to Brazil, compared to that given to Russia, India, and China. He conducted his own informal research and discovered since 1997, "The Economist" Magazine has featured 2,282 articles on Brazil, compared to 3,762 on India, 4,640 on Russia, and 6,845 on China. Aguilar-Millan adjusted "for continental bias" by looking at the United States' magazine "Foreign Affairs" and found strikingly similar results. While Brazil had 355 articles written about it, India had 603, Russia had 868, and China had 1,076. "On the face of it, there is a case to say that Brazil is being ignored in the western press" said Aguilar-Millan. However, further examination of the situation yields a slightly different conclusion. Though "Brazil does have vast potential in terms of resources, . . .it lacks the population mass of China and India and the military tradition of Russia", Aguilar-Millan added. Thus, it is unlikely to be a major geopolitical force within the next 15 or so years. Brazil's participation in MERCOSUR not withstanding, its 4 percent Gross Domestic Product (GDP) growth for 2007 is dwarfed by the rates of increase in India and China. Thanks to the now cautious policies of the Brazilian government, inflation is no longer the front burner issue it used to be. Moreover, Brazil's wealth of resources in oil, gas, and biofuels position it well to handle a decline in the global economy. We expect Brazil soon to garner more attention on the global stage. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Email info@EmployerOfChoice.com for more information. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Early employer registration is now open with employer loading by February 15th. Candidate loading begins March 1st. They anticipate 25-30 employers and have an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration for this event begins is open NOW. To register or request additional information, please contact VetJobs at 877-838-5627 or e-mail info@vetjobs.com; they will forward an electronic flyer right away. Employers: Mention the Herman Trend Alert to receive a Bonus. CALCULATE THE HIGH COST OF YOUR EMPLOYEE TURNOVER With our Bliss-Gately tool, you can calculate the many hard and soft costs, down to the last penny. Great for justifying your investments in retention! At only $249/computer or $999 for a 6-site license, it is a real bargain! Visit http://www.hermangroup.com/store/software.html to order yours today! Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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