This Week's Herman Trend Alert Women---Expanding their Sphere of Influence

The Herman Trend Alert May 12, 2010 Online Game Promotes MBAs for Women More than 60 percent of today's college students are women. Hoping to reverse the decline in women's business school enrollments, Forte Foundation, a consortium of schools working to increase the number of women pursuing MBAs, has launched a new online tool. Designed for college women and recent graduates who are contemplating a business major or uncertain about their career goals, the tool is a new interactive game called "Career Gal Road Trip". The online game allows students to explore different business majors and career paths. They participate by making virtual work and life decisions. Those decisions include everything from whether they should exit the workforce to pursue an MBA to when they should start a family. The particular path that the player chooses eventually leads the student to a video segment of an interview with a successful woman in business who followed a similar career trajectory, from entrepreneurship to investment banking. Believing that their campus events didn't reach enough college women, Forte Foundation Executive Director, Elissa Ellis Sangster, found a way to leverage their content and make it more accessible to young women and make it fun and interactive. In a joint study conducted in 2007 by Forte Foundation and McKinsey & Company, more than 85 percent of women surveyed believed it was "important to expose women to business early in their careers". Among women who graduated from an MBA program, the survey showed 28 percent decided they wanted to pursue business while in college and 20 percent decided in high school. In a 2010 study, released by the Higher Education Research Institute, 58.6 percent of college freshmen said there was a possibility they would change their major, while 20.3 percent were undecided about their major. Their exposure to business as a career will promote their choosing to earn MBAs. The United States Army has done well using a computer game called "America’s Army: Special Forces" to promote enlistments. Expect more organizations to engage Generations Y and Z by creating online games and using social media. Meeting these younger generations on their favorite platforms will be very successful. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Employer registration is now open with loading by February 15th. Candidate loading begins March 1st. Expect 25-30 employers and an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration begins NOW. To register or request additional information, contact VetJobs at 877-838-5627 or email info@vetjobs.com; Employers: Mention the Herman Trend Alert to receive a Bonus. LOOKING FOR A UNIQUE VALENTINE’S GIFT? Give the gift of leadership advice in our weekly Lessons in Leadership to help your supervisors and managers remind your leaders about what’s really important The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Quantity discounts available by emailing Joyce at joyce@hermangroup.com. http://www.hermangroup.com/store/subscription_all.html#3 Order today! PREVENT EMPLOYEE TURNOVER IN 2012 Yes, you can prevent costly employee turnover, when you train your supervisors, managers, and executives. They will learn dozens of low and no-cost strategies and tactics that they can implement right away. We have an impressive track record and stand ready to help you. Call Carl at 336-210-3547 for a no-obligation conference call. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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