This Week's Herman Trend Alert Demand-Driven Workforce Development

The Herman Trend Alert July 6, 2005 Candidate Uprising Waiting to Happen Many employers are not paying attention. Their lack of sensitivity is about to cause some serious damage to their corporate recruiting. During the late 1990s, employers faced the two-headed dragon of a shortage of qualified workers and a seller's market in labor. With numerous jobs available, talented people could---and did---pick the opportunities they wanted with the companies that offered the best package. That package always included how employees were treated. Recruiters, gradually becoming more sensitive to employment market conditions, began courting desirable candidates. In fact, to assure their good reputation in this highly competitive environment, human resource professionals maintained a high level of communication with their applicants. Some of those workers would be hired; others would not be, but would tell other candidates of their experiences. As prospective employees shared their experiences---good and bad---with their fellow job seekers, employers became aware of the influence of word-of-mouth. If a company earned a bad reputation because of poor treatment of applicants, the top talent would not even bother to apply. Over the past four or five years, employers have tended to ignore the common-sense courtesies of interpersonal relations. This misbehavior has become prevalent with employees as well as with applicants. Conditions have changed, but employers have yet to make appropriate adjustments. The two-headed dragon is back. We face critical shortages of many skills, creating a scarcity in certain occupations that is already more critical that what was seen a decade ago. As we have shifted back to a seller's market, employee turnover has begun again. Executives continue to report that "finding and keeping valued workers" is one of the top three concerns that keeps them awake at night. Job seekers are talking about how they are being treated. Incredibly, few employers have the courtesy to respond to prospective employees---acknowledging their resumes, thanking them for taking their time for an interview, or letting them know if the job is no longer available. Discourteous employers will soon discover that their competitors are capturing the most desirable workers, just by showing some consideration. Manners make a difference in today's marketplace. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." DON'T BE LEFT BEHIND! If you've been thinking about attending our valuable Employee Retention Specialist Certificate Program, don't delay--only three spaces remain. With the employment market heating up, many positions are literally impossible to fill. Attend this course and you will learn dozens of low-/no-cost valuable strategies to attract and retain the talent you need. Recertification credit from HRCI. Next program: May 22-23, Charleston, SC. Call Carol at 336-282-9370 or visit http://www.employeeretentionspecialist.com. GET INSIDE THE MINDS OF YOUR EMPLOYEES Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-648-1918 or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. NEW BABY BONUS Book Joyce to speak on the West Coast in 2008 and receive 100 of her books of your choosing. There is a new baby in the family, Spencer Jay, and Joyce would appreciate more opportunities to watch him grow. For more about Joyce, visit http://www.hermangroup.com/joyce.html or call Joyce at 336-210-3548. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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