This Week's Herman Trend Alert Green Banks Thrive

The Herman Trend Alert August 20, 2008 Obesity, Costs, and Wellness According to the United States Agency for Healthcare Research and Quality (www.ahrq.gov), "all US adults could be overweight in 40 years". This frightening forecast is a finding in their government-funded study. Two-thirds of the population is already characterized as being "overweight", so any increase should cause alarm. These new projections, published recently in the journal "Obesity", are based on data collected over 34 years. By the year 2030, 86 percent of US adults could be overweight with an obesity rate of 51 percent. "Obesity" is defined as weighing 20 percent above the recommended weight for height and age, while "overweight" is defined as weighing "more than is healthy for your age and size". If the trends continue, by 2048, all US adults could be at least mildly overweight. The study projects weight problems will be most severe among selected groups, notably African-Americans and Mexican-Americans. All African-American women and more than 90 percent of Mexican-American men could be overweight by 2034. "Genetically and physiologically, it should be impossible" for all US adults to become overweight", said Dr. Lan Liang, a researcher on the study. However, the data suggest, "that is the direction we’re going. This is really intended as a wake-up call to show what could happen if nothing changes", she said. If nothing does change, healthcare costs directly related to being overweight and obese will double each decade, reaching $957 billion in 2030—accounting for one-sixth of the healthcare dollars spent in the US. Just telling people to eat less and exercise more is not enough; widespread efforts are needed to improve Americans’ lifestyles and keep their weight healthy. Other suggestions include: "making communities more pedestrian-friendly so that people can walk regularly [and] getting the food industry to offer healthier, calorie-conscious choices". Liang continues: "It really needs to be more than an individual effort; it needs to be a societal effort". Our belief is that wise employers will continue to provide or upgrade their incentive programs for workers who maintain healthy bodyweight and refrain from engaging in unhealthy activities, e.g., smoking. As other recent studies have proven, wellness programs work. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." ANNOUNCING: EMPLOYER OF CHOICE® WORKSHOPS Have you wanted to be recognized as an Employer of Choice®? The first step is to send your champion to The Employer of Choice® Workshop. In Ho Chi Min City, Vietnam (17 and 18 March), Singapore (23 and 24 March), and Accra, Ghana (Week of 29 March), we will hold these two-day learning experiences. We will also hold a workshop in the United States in April. For more information, contact Joyce at 336-210-3548 or email, her: joyce@hermangroup.com. She will refer you to the local sponsor. LOOKING FOR A DYNAMIC KEYNOTE SPEAKER WITH A GLOBAL PERSPECTIVE? You need look no farther. Joyce Gioia (joy-yah) is a sought-after speaker in Asia as well as Europe, and of course the United States. Joyce shares her knowledge and expertise about talent engagement and retention with business executives around the globe. Her understandings and insights will inform and fascinate you. For more information on Joyce's topics, call Carol McKinney at 336-282-9370 or visit the web site at http://www.hermangroup.com/joyce.html. GOOD SELECTION = BETTER RETENTION If you are not using pre-employment assessments, you are flying without radar---not very smart in today's highly competitive environment. Let us help you better understand your candidates and your employees. In less than 30 minutes, you will know if they can do the job (abilities); their work behaviors, even their personality and attitudes (like integrity & ethics), and those can't be trained. It's very cost effective, too! For more information, contact Joyce at 336-210-3548 or e-mail assessments@hermangroup.com. Validated for many countries and cultures. We offer in-depth help with job descriptions, too! http://www.hermangroup.com/assessments.html Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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