This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert September 2, 1998 Whither Quality of Life? We’re hearing that the majority of recent college grads are looking for more than money in the first job in the real world. Yes, money is still important, but quality of life and meaningfulness are racing to the top of the criteria heap. Large companies are not viewed by those approaching graduation as being havens of warmth and supportiveness. That’s the competitive, dog-eat-dog part of the employment landscape. If you want more meaningfulness and a better quality of life, they believe, seek out the small and medium-sized companies. In those organizations, people still care about each other and there’s more sensitivity to the individual contributor. A recent survey by Kennedy Information Research Group revealed that none of the Big Six consulting firms ranked in the top ten in the Quality of Life category in its MBA Recruiting Trends report. Major firms, other than Deloitte & Touche, did rank not in the top ten in the categories of Long-Term Opportunities, Prestige and Reputation, and Compensation. The smaller firms were ranked highest in Quality of Life. Smaller firms included Hewitt Associates, Boston Consulting Group, Towers Perrin, and IBM Consulting Group. We suspect this survey could be replicated, with similar results, in a great number of professions and executive job categories. Most industry leaders, regardless of category, have not yet realized the awesome power of caring for the human side of enterprise. For a FREE subscription to The Herman Group's Weekly Trend Alert, e-mail alert@herman.net and type "subscribe trend alert" in the subject. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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