This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert September 29, 1999 Exclusive Retirement Communities 94 days until January 1, 2000 As the 76.4 million members of the Baby Boom generation in the US continue to age, new communities will emerge-specially designed for them. A number of these exclusive communities already exist, setting initial standards for what can be done. Leisure World in Silver Spring, Maryland, outside Washington, DC, is one example of this type of community. The gated environment is home to about 7,000 people who live in a variety of housing types, ranging from high rise condominiums to one-level multi-unit dwellings. The community has a health club, community center, churches, shopping areas, and its own security patrol. Restrictions that prohibit children under 18 from living in the community for more than 90 days keep the population homogeneous. Leisure World is a quiet community with minimal crime or other problems. Boomers, born between 1946 and 1965, will retire, but not quite the same way as their parents did. They'll work longer, gradually seeking to mix part-time retirement with part-time work. These folks, sliding into retirement, will look for communities with a system of graduated care. At first, they'll want totally independent living with no restrictions and no personal support. As they get older, they'll want some level of assistance-perhaps meals, transportation, or activities. The need for assistance will grow as they continue to age and become less independent. Communities specially designed for people going through this continuum of care transition will become popular. Based on research and resident preferences, these communities will look more like parks than institutions. The serene environments will have an abundance of trees, grass, and flowers. Such green environments have been shown to reduce stress, the need for medical attention, and the dependency on prescription drugs. Expect herbal remedies and other natural approaches to care to thrive in these environments. Long-term care providers will team with residential developers to create more of these special communities. These neighborhoods, or new towns, will feature a wide range of conveniences, security, and communications interconnectivity. Internet access will be popular as residents communicate with each other, their children, and their grandchildren electronically. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

[ Home · About · Products · Resources · Media ]

Web site design by WebEditor Design Services, Inc.