This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

January 28, 2004

Military Personnel Will be Targets for Corporate Recruiters

There is a growing emphasis among employers to build diversity in the workforce. This increasing interest means that corporate staffing professionals need rich pools of diverse candidates from which to draw. Data from the Department of Defense reveals that over 465,000 U.S. military personnel come from diverse backgrounds: Over 272,000 African Americans, 107,000 Hispanics, and 85,000 other minorities.

These people are well-trained and are held to high standards, so they are ideal candidates for hungry corporate recruiters. They are attractive because of the skills acquired through their highly-effective military training. In addition, these men and women offer the vital, intangible attributes of strong work ethics, resourcefulness, ability to follow orders, flexibility, accountability, and dedication to mission. Employers of members of the National Guard and military reserves have observed that those employees often add value to their organizations; they have unique experiences and perspectives not usually found in workers who have not served in the military.

Over 200,000 military personnel transition into the civilian workforce annually. Some have completed only one enlistment period; others have considerably more experience. Military personnel completing 20 years of service are usually still in their early forties, with at least 20-30 years of additional career opportunity awaiting them. A recent survey showed that young military officers, completing their first or second tour of duty, are considered to be prime candidates for corporate leadership positions.

Even though we have an all-volunteer military force today, the intensity of combat experiences may well encourage some personnel to consider leaving the service earlier than they had planned. As economic conditions improve and corporate recruiters step up their search for top talent, we may see some employment shifts from military to civilian occupations. Government agencies, including the Department of Defense, will be particularly interested in these candidates.

To maintain strength and needed talent and experience, wise military leaders will strengthen efforts to retain career personnel. And, of course, it will be to their advantage to encourage first term members to reenlist and look at longer-term military commitments as valuable preparation for civilian careers later in life.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.