This Week's Herman Trend Alert

HR in Normal 2.0

  The Herman Trend Alert

November 29, 2017

Self-Driving Trucks are Here (Part 1)

Two years ago, Daimler tested the first self-driving semi-truck. This German multinational corporation owns Mercedes Benz and is the largest truck manufacturer in the world. But thanks to Tesla, Daimler now has some heavy competition. This Herman Trend Alert is the first of two parts, talking about this vital topic. You will read more about Tesla's electric self-driving trucks next week.

Self-driving cars versus self-driving freight trucks
While cars drive on all kinds of roads, freightliners are typically long-haul trucks---mostly found on long highways and freeways. Thus, designing (and programming) self-driving freight trucks is much easier than the same processes for self-driving cars. In fact, Daimler's Freightliner Inspiration Trucks have already been officially licensed to operate on Nevada's public highways.

Efficiency that can save billions
Though 5.6 million tractor trailers (semi-trucks) represent only about 5 percent of the total vehicle population in the United States, they consume 20 percent of the total transportation fuel. With their computer controlled drive-trains, self-driving trucks can reduce fuel bills by 4 to 7 percent. Since the average long-haul truck travels an average of 101,000 miles, this efficiency translates to billions of dollars in savings to truck owners per year.

The real opportunity
The California-based company Peloton Technology collaborated with Daimler to create truck caravans that could further reduce costs of fuel and even haul more freight for not much more money. Exploiting Peloton's "platooning technology", the first truck would have a human driver in the cab, responsible for leading a caravan (or peloton) of up to a dozen or more self-driving trucks along the highway. Though the lead truck driver would control all the trucks, individual drivers will still be needed to maneuver the highway exits, city streets, and backing up to the loading dock.

How this technology can save even more on truck drivers
The adoption of semi-autonomous freight trucks might also help curb the driver shortage. According to The American Trucking Association (ATA), the trucking industry employs more than seven million drivers. Though driver turnover dropped to 81 percent in 2016, according to ATA, for large load (and small) fleets, last quarter the driver turnover percentage was its highest in two years.

Tune in next week, when we will finish our discussion of this important topic.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.