This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

November 7, 2001

Company Celebrations to Change

As we approach the holidays, corporate leaders are carefully considering how to celebrate. With lower sales and profits, they have neither the cash nor the mood to pay for gala parties and gifts that have been enjoyed in previous years. Yet, it's important to have holiday get-togethers to keep morale strong.

The answer for a lot of employers will be family events. Open houses, potluck family gatherings, and similar activities will be popular this year. This approach is congruent with employers' concerns about building closer relationships with their employees, to hold on to them longer. This year has been filled with motivations for people to become closer, more cohesive. Wise employers will build on those natural feelings to create more opportunities for workers to come together, be together.

Company celebrations around the holidays are typically full of good cheer, with emphasis on the secular aspects of the season. Feelings have changed, suggesting that a more spiritual orientation may be appropriate this year. Spirituality in the workplace has been a topic of quiet discussion for years. This year may be the right time for spirituality to be more comfortably introduced into the work environment. In those companies where this shift happens, the change will last beyond the holidays. A greater sense of purpose, caring, and sensitivity will prevail throughout the year. Much of the discomfort and resistance has been neutralized by workers' needs flowing from the country's experiences that began September 11.

A rise in sensitivity to others, brought on by the concern for all the people who have been laid off recently, will engender a feeling among workers that reaching out to help people in need should be a greater part of this holiday season. Charities will see this support, in spite of the recent outpouring of support focused on the victims of the terrorist attacks. While people are thinking globally, they will act locally. This year's traditional time for celebration and festivities will be more meaningful than what these occasions have been for years.

The significance and impact of this year's experiences will be felt for a long time.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.