This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

February 1, 2012

Talent Production and Attraction in 2015

A nation's capacity to produce and attract talent is critical to its success on the global stage. That is why we were fascinated to see the recent results of the “Economist Intelligence Unit's 'Global Talent Index'”. The United States and the Nordic region outperformed all other countries in 2011 and are well ahead of others going forwards to 2015.

The report ranks countries in order of their capacity. Moving forward, the big winners will be Canada, gaining six places in the ranking, Chile, gaining five places, and Brazil, gaining four. The biggest losers will be Venezuela, losing 12 places, and Greece, losing ten places. All of these results are very understandable; money and talent flow to countries that are established and/or growing and away from those that are in financial difficulty.

With one in three of the top 500 universities located in the US, the quality of US universities produces a consistent flow of well-equipped graduates. Not surprisingly, the US is almost a full point (on the index's one to ten scale) ahead of any competitor. It is expected to remain on top throughout the coming three years.

Denmark, Finland, Norway and Sweden represent The Nordic countries in the 2011 top ten. However, in 2015, with Sweden climbing three places to join Denmark, Norway, and Finland in the top five, the Nordic representation is even more impressive. The region outperforms other rivals, because of high government spending throughout all educational stages---from pre-schools through universities.

Of all the countries in the index, China will register the largest score improvement in 2015, though it still boasts less that 75 percent of the US score. This increased advantage is the result of “a growing influx of foreign workers”, triggered, in part, by the decline in the number of youths entering the labor market.

As we head towards 2015, rapid employment growth, higher spending on education and improved language skills of the workforce will support Brazil's high capacity for talent. India has similar employment opportunities, but they are offset by a poor standard of mainstream education.

The message is simple: Those countries that are willing to invest in education and supporting job growth will continue to stay on top.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home · About · Products · Resources · Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.