This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

February 25, 2004

Competition for Recent Graduates

Employers are showing renewed interest in fresh college graduates. For years, these young people have experienced frustrating difficulty finding stimulating and rewarding jobs after graduation. Many companies that had traditionally conducted on-campus interviews have been missing; the interest in graduates has been unusually low.

Things are changing. Employers are showing renewed interest in college seniors, increasing their recruiting efforts and demonstrating stronger response to inquiries from students taking the initiative to find their preferred career-starting job.

Why are companies showing greater receptivity to new graduates? What is driving their new-found hunger for young people? There are several factors influencing this trend.

First, the growing economy has energized corporate recruiting. Employers are beginning to realize that they're on the threshold of a serious shortage of skilled labor---people with the education, training, and experience to perform the jobs that must be done. As these employers build and activate their employment strategies, recent college graduates are part of their mix of targets for a balance, diverse workforce.

Technology issues challenge more and more employers. To address these issues and stay on the leading edge, wise employers want to hire people who are technologically oriented, who are comfortable with creative design and change, and who can help lead the organization in a more technological future. The young people coming out of college today are significantly more electronically-oriented than their predecessors (though not as much as those who will follow them).

Fresh ideas and the challenge of old ideas are important at strategic, tactical, and operational levels of organizations. Today's college students are learning to collaborate, to question the status quo, and to look for new and different ways to get things done. They are learning flexibility as part of today's lifestyles and the ability to adapt easily and quickly to the dynamics of corporate life in this new decade.

Employers are looking for college seniors who have proven themselves in different ways, academically and non-academically, who can grow into the jobs of the future. For the right graduates, employers will offer training, personal development, and even pay off school loans. Competition will intensify.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.