This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

February 3, 1999

When is Blue a Hot Color?

With the coming of the millennium less than a year away, society is beginning to turn its attention to our over-stressed planet. . . .and its under recognized assets--our oceans and skies. Led by the educated elite, this trend also reflects consumers' desires for a simpler way of life with less stress and greater calm. Enter blue, "the" color that most suggests these trends.

According to The Color Marketing Group, a non-profit association of 1500 color designers from different industries, the "new" color we'll see in clothes, cars and other consumer goods is blue in various shades. And it won't be navy or dark blue, either. THE color will be soft blues, like azure blue, sky blue, sea blue, or ocean blue.

Why? According to the experts, the various soft shades of blue have a calming effect. The color is even credited with providing a sense of peace, suggesting a future full of hope.

Around the world, blue has meaning, too. In Singapore, it implies clean water. In Thailand, blue indicates something at a distance.

Some examples of new blue products include Kraft's blueberry-flavored Jell-O and Apple's new blue iMac.

Companies that want to demonstrate their "green" orientation will begin to adopt blue in various representations within their advertising and promotion. Look for blue to become the "in" color for 1999 and thereafter.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.