This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

February 6, 2012

Meeting Trends for the Near-Term

Recently, Benchmark Hotels & Resorts* announced their top meeting trends for 2013. We believe their list is very accurate and wanted to share selected tends from their forecast with you.

Trend: "Steady As She Goes"
With increasing meeting demand, many organizations have a positive outlook for the near-term, but remain cautious with long-term meeting commitments.

Trend: "Rates Are On The Rise"
Depending on the location and the market, that growing demand is pushing up group rates proportionately. Meeting planning is still a buyers' market however with growing economies, it won't be that long before the tables turn. "Pricing is least sensitive within new industries and new media companies that are on a strong growth path."

Trend: "CMP=Completely 'Customized' Package"
Meeting planners are looking for "the creative and unique". They seek meeting packages customized to their unique needs and budgets. As in many things, one size does not fit all.

Trend: (For most industries) "The Pace Is Promising!"
Across the US, the booking pace is picking up for 2013 and 2014. Depending on the market and the industry, there is a rise on future bookings and healthy signs of activity, including interest in getting deferred meetings on the books. Education (particularly engineering and technology), medical, bio tech, high tech, new media, association, not-for-profits, financial services and the incentive segment are all showing signs of recovery for 2013. Not surprisingly, the exception is government-related business.

Trend: "Wireless EVERYTHING!"
Note pads and pens are becoming less important; the availability of wireless and electricity to recharge tablets is becoming more important. IPads and electronic tablets have become the preferred means of taking notes and documenting learning in the meeting room. Attendees are increasingly texting and tweeting with meeting-related content. Smart, interactive meetings are here to stay!

Trend: "Food & Beverage---Healthy Culinary Continues"
Meeting attendees are demanding healthy, gluten-free, sustainable cuisine, and refreshment break selections. Creative, imaginative, and healthy culinary offerings are increasingly requested.

The bottom line is that meeting professionals are looking for all kinds of value, including plenty to do on property for attendees, up-to-date fitness and recreation, social responsibility, sustainability, and strong Wi-Fi signals everywhere.

*Benchmark Hospitality International is an established US-based hospitality management company, which operates 39 high-end hotels, resorts, and conference centers in the US and elsewhere.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.