This Week's Herman Trend Alert

HR in Normal 2.0

  The Herman Trend Alert

March 16, 2016

Aging Global Populations

As medicine and technology advance, the average lifespan is increasing all over the world. By 2030, there will be more people over 60 than under 10. At this point in time, the fastest growing segment of the global population is those 85 and older.

There will be many more older adults in the US
According to the United States Census Bureau, there are nearly 46 million people age 65-plus today; that number is projected to increase to close to 73 million by 2030. By then, fully one out of five people in the US will be age 65 and older.

Aging populations increasing around the globe
Aging populations increasing around the globe 

It is difficult to save enough for retirement 
Today, just about half of US households do not have retirement accounts at all. And almost half of baby boomers and Gen Xers will lack the income to meet basic retirement expenses and health care. Globally, elderly populations struggle to make ends meet with meager government payments.

More 50-plus people in the workforce
In 2002, 25 percent of all workers were 50-plus. However, by 2022, 35 percent of people in the labor force will be age 50-plus. In the US and across the globe, the retirement age in increasing. In Singapore, there is a program to retrain older workers and subsidize employers for hiring them.

Aging populations will also represent growing markets
Oxford Economics recently reported that people 50-plus in the US account for USD$7.1 trillion in estimated economic activity. By 2032, that number is expected to be close to USD$13.5 trillion. With aging populations feeling better into their later years and continuing to work, they will continue to have disposable income. These energetic seniors in the US and other developed countries will continue to spend money on travel and other large ticket items. More leading edge marketers will stay ahead of the curve by targeting this growing population cohort with more innovative offerings. Some will even market to specific segments within the total aging population. The more highly targeted the offering, the more profitable the marketer will be.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ HomeAboutProductsResourcesMedia ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.