The Herman Trend Alert
March 22, 2017
Using VR to Recruit the Right Talent
People love to play. Virtual Reality (VR) is an important new technology people experience as play that is already being used to sell products and cruises (https://www.hermangroup.com/alert/archive_3-2-2016.html).
Try it; you may like it
How cool would it be to be able to experience a job in VR before taking it? That's just what Deutsche Bahn, a mobility and logistics provider based in Berlin, has begun to do. Using a small library of virtual reality (VR) videos, candidates may experience critical, difficult-to-fill positions at the firm, including train conductor, electrician, and construction roles. The videos show the viewer the perspective of working at various jobs at the company. Why not use this new technology for recruiting?
An out-of-the box workforce solution
Back in 2010, Deutsche Bahn realized that much of its workforce would soon be retiring. That realization prompted the talent acquisition team to look at technologies that they might use to help them recruit the 10,000 people/year they would need in Germany alone. In late 2015, the recruiting team began bringing VR headsets to career fairs.
An instant hit
Using the VR glasses, the team discovered they immediately garnered focused interest. At these events, people interested in working for Deutsche Bahn could follow a trained electrician, train conductor, or construction worker through their daily routine. This technology allows candidates the opportunity to experience what it would be like to actually work in the different roles in real time at the career fair.
Five to ten times the applicants
Prior to using this VR technology, the team had about 10 people per event who expressed interest positions with the company. Now, using VR technology, the company has lines of prospects waiting to try the headsets, producing between 50 and 100 interested applicants at each job fair. Moreover, the team team attracts higher-quality applicants and more people who are more aware of what to expect from the job.
An ideal tool to attract the new generations
Given the attraction the new generations (Millennials and Gen Z) have for this technology, we expect this company to be just the first to embrace the power of using VR to attract the right applicants. This technology is a great way to give candidates a real sense of what the jobs are really like!
Special thanks to Lauren Dixon and TalentEconomy.io for drawing our attention to this leading-edge practice.
© Copyright 1998-
by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.
APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.
OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at email@example.com or contact her on SKYPE at marianacampora.
To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.
Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.
New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.
Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.
Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts