This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

March 25, 1998:

Employers Resort to Non-traditional Means to Recruit Scarce Workers

You know things are tough for employers when they resort to unusual means for finding people. Last night, we stopped by our local supermarket to pick up a few things. This supermarket has a system that uses the back of register tapes for advertising. Imagine our surprise when we looked at the back of our register tape and discovered an employment ad for American Express. Employers are resorting to all kinds of non-traditional means to attract recruits.

For a while now, billboards and road signs have touted local employment opportunities. We have even seen challenged employers handing out flyers on the streets of crowded cities. The most unusual sign appeared on the bathroom wall of a hotel in New York. (We suspect the hotel did not know of its presence or it would have been removed.)

As the unemployment rate continues to drop, the situation will become even more critical. In concentrating on recruiting efforts, many employers are losing sight of the bigger picture. If they would only invest in their current staffs, they would be able to save much of the high recruiting costs, or better yet, grow. In fact, they would enjoy a number of additional benefits as well—increased customer satisfaction, higher morale, higher productivity, and less stress. When will employers get the message?

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home · About · Products · Resources · Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.