This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

March 28, 2007

Recruiting A Players

What are "A" players looking for in an employer that they work for and stay with? They want to work in organizations where the management is talented. "A" players seek future opportunity and the right chemistry with their bosses. They have a high tolerance for risk and ambiguity. They are more focused on pay-for-performance or merit-based pay, than on base salary.

"B" candidates make their employment decisions based on different factors. They seek defined jobs with some growth and a substantial base salary. Their chemistry with the team is also important to them. They have a low tolerance for risk.

Finally, "C" candidates are more focused on the basics, than the other groups. They will ask questions about how well-defined their jobs are and what their base compensation and benefits will be. These folks fear dynamic teams; they are afraid they will not "measure up". They are risk averse, because they do not trust themselves or their employers.

Want to recruit "A" players? "A" players only want to work for "A" organizations. If you have a "B" or "C" organization and want to recruit an "A" player, you may use signing bonuses and other financial incentives to entice him/her to take your job, but they will not stay long-term.

So what does it take to be an "A" organization? First and foremost, the CEO him/herself is an "A" player. "A" organizations value talent and their high-performance culture demands that they strive to be number one in whatever they do. They are employee-centered with a strong employee value proposition. They offer solid growth potential. Often some of their executives are under age 35 and are being groomed for higher positions in the organizations; fast-track career paths are available for those willing to make the effort. They are profitable with good cash flow and aggressively recruit top talent. In other words, they are Employers of Choice®.

Expect the skilled labor shortage to intensify these "A"-player and -organization trends.

Special thanks to Jack Henard, CEO of Meridian Partners, who interviewed thousands of candidates and worked with hundreds of companies to derive this information.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home · About · Products · Resources · Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.