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The Herman Trend Alert April 29, 2015 Using the Psychology of Color (Part 1) Color has a profound effect upon the human psyche and even physical body. It can calm or excite us; it can give us reasons to buy or not to buy; it can even stimulate productivity. Wise designers and marketers are now harnessing this knowledge to optimize their advantage with consumers. In fact, in a recent survey 93 percent of buyers reported focusing on visual appearance and almost 85 percent claimed color to be their "primary reason for purchase". How colors have the power to influence Red: There is a reason why stop signs are red. Red creates a sense of urgency and draws our attention. The fast food chains have long used red and yellow in their stores---along with fast-paced music---to encourage our appetites and move us along. Red stimulates our bodies, raising blood pressure and heart rate. It is also "associated with movement, excitement, and passion". Blue: While blue is most men's favorite color, it is "associated with peace, water, tranquility, and reliability". The color blue gives us a sense of security, curbs our appetite, and stimulates us to be more productive. Interestingly, blue is most often used by conservative brands that want to promote trust in their products. Green: We associate green, the predominant color of plants and nature, with health, tranquility, and power. Not surprisingly, it is often used in bricks and mortar and online stores to relax us; it is used in television commercials, billboards, and online for promoting environmental issues. More useful, green stimulates harmony in our brains and encourages balance of thought leading to decisiveness. Color is very powerful Enlightened marketers and designers will continue to use color to enhance external consumer/customer/client experiences. The tremendous opportunity is to use color to enhance communications, interactions, and experiences for other stakeholders as well, including (but not limited to) employees, investors, vendors, and families of employees. These other stakeholder relationships are at least equally important to the bottom line. As the importance of these interactions is better understood, expect to see more sophisticated connections with these critical additional stakeholder segments. In this Trend Alert (Part 1), we have covered three of the primary colors and will cover the balance of this important topic next week. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT Tomorrow morning, Joyce will be a Fireside Chat Speakers at the Brightside Business Women Empowerment Virtual Conference where she will talk about how business women can use the insights from her new, groundbreaking book, EXPERIENCE RULES, to be successful. Register for FREE at https://brightsideglobaltrade.org/women. GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY! Gain access to dozens of coaches for the same low price. Find out more by visiting https://ingomu.com/joyceg JOYCE IS ON THE RADIO EVERYDAY NOW To listen to Joyce's TV shows on the radio, simply visit RadioFutures.com. Joyce's show is streaming every day at 3:00PM Pacific Time. To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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