This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

May 2, 2001

Meetings, Meetings

Thousands of people gather each year for meetings, conferences, seminars, tradeshows, and conventions sponsored by trade associations, professional societies, and corporations. They invest their time to learn, be entertained, and get stimulated to drive for higher performance. Traditional meetings are threatened by emerging technologies such as video conferencing and on-line or telephonic virtual meetings. Or are they? Are these technological approaches to group communication really a threat?

The primary organization in the meetings industry is Meeting Professionals International. Their annual Meeting Outlook survey revealed, not surprisingly, that the overall number of meetings is expected to increase by nine percent in 2001. Among those predicting an increase, 26 percent will conduct more regional meetings, 15 percent more national meetings, and 17 percent more international meetings.

The increase in regional meetings is consistent with the trend toward growing autonomy for sub-units of large corporations. While national meetings have their value, corporate leaders now strive to build local and regional cohesiveness, partnership, and collaboration. What better way than to get people together on a relatively local level to work through the issues of concern to them?

More national meetings will be held to facilitate a healthy interchange of ideas, knowledge, and experiences. Corporate executives searching for answers, new approaches, or at least some comfortable reinforcement that they're on the right track are driving this trend.

But what of technology? Growth will continue here, as well. As the operational systems become more comfortable and smooth, more companies and associations will conduct videoconferences. These gatherings can be quite effective for short meetings to explore issues, share and discuss vital information, and educate and train people more efficiently. With today's rush-rush lifestyle, many people don't want to take too much time off to travel to a meeting in a distant city. It's a lot more convenient to use technology and stay home, particularly for short meetings. Executives are noting that it makes no sense to take longer to travel to a meeting than the meeting will last.

Electronic meetings will increase, but with no reliable way to track them and report them for survey purposes.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.