The Herman Trend Alert
May 4, 2016
Bribing Employees to Stay Healthy
Paying employees to stay fit and healthy is not new. What is new is using branded, high-demand electronics as the bait.
An Apple Watch for $25
Imagine receiving an Apple Watch for just $25? If you work for a handful of companies, you will soon be able to earn the right to receive a USD$350 Apple Watch for only USD$25, on one condition. . . that you stay healthy. That "staying healthy" takes different forms, depending on the company. Some companies require employees to meet exercise goals for two years.
Other, more traditional options
More traditional programs allow employees to redeem points from fitness activities for various rewards, including gift cards. In some cases, they can earn insurance discounts, when they submit to biometric screenings and nutrition classes.
Vitality is leading the way
A company called Vitality, a company offering disease-prevention and lifestyle programs, is providing its services for the United States employees at three companies and John Hancock's life-insurance customers. They already tested the program in South Africa for four months.
The Affordable Care Act has affected employers
Since the passage of the Affordable Care Act (ACA), employers have offered ever-larger incentives to motivate workers to stay healthy. As any small or medium size business owner will tell you, since the passage of ACA, they are struggling to pay for their employees' health insurance. Any program that will reduce their insurance premiums is certainly worth considering.
Keeping employees fit pays big dividends for employers and insurers
Through Vitality, employers in the US are taking steps to reduce their insurance payments, but they are not the only ones. Last month, United Healthcare, the giant US insurer began offering up to USD$1,460 in credits annually toward deductibles for meeting daily goals, when insureds wear a custom tracker. And the fitness tracker people Fitbit is working with employers like Indiana University Health and Emory University to subsidize fitness trackers for their employees.
Hot meals work, too
Motek CEO, Ann Price noticed that her employees were coming back from lunch with bags from fast-food chains. "That couldn't be healthy", she thought. And she created a program to bring in a subsidized hot lunch for her employees. For their pre-tax contributions of USD $3 to 5 per day, Motek employees enjoyed a hot lunch or a salad from a local caterer or restaurant. The result: an impressive 17 percent decline in her insurance costs, far more than her investment in hot lunches. Plus, all the employees participated; they loved the food and the opportunity to relax together. No shop talk allowed!
The beginning of a worldwide movement
Following in the footsteps of these leading edge employers, companies across the globe will embrace the value of keeping their employees healthy and fit. Besides the reduction in insurance benefits the continuity of internal and external customer service adds directly to the bottom line by reducing employee turnover.
Special thanks to The Associated Press, Forbes Magazine, and Ann Price for bringing this important topic to our attention.
© Copyright 1998-
by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.
APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.
OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at email@example.com or contact her on SKYPE at marianacampora.
To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.
Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.
New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.
Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.
Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts