This Week's Herman Trend Alert

Leadership in Normal 2.0
 

  The Herman Trend Alert

May 7, 2014

Making Pure Water Available

Every year, the Edison Universe honors outstanding innovators with their coveted Edison Awards. This Herman Trend Alert is the first of many highlighting the Gold Award winners.

The human body is 70 percent water; we, as human beings, require a large quantity of water to stay healthy. At the same time, use of bottle water has contributed to the five state-size gyres of plastic waste in our world's oceans. Not only is bottled water 2,900 times more expensive than tap water, but it also burdens the environment and oil market with the equivalent of tens of thousands of gas guzzling delivery trucks.

To respond to the need for clean drinking water, serial entrepreneur Steve Kuzara created Vyykn, a global-network of computer controlled drinking water filtration stations. These systems use tap water and produce water purer than bottled. With a futuristic design and scientific grade sensors, Vyykn stations serve multiple water types, including oxygenated and ionized versions, waters that taste far superior to bottled waters. Based on a subscription model, Vyykn's water systems offer a superior level of trust over bottled water at a fraction of the cost.

Each Vyykn subscriber receives a reusable stainless steel bottle with RFID and electronic tags and serial number attached. The tag allows access to any system around the globe and tracks the users water consumption in the cloud on your desktop, tablet, and/or mobile device on the subscriber's data dashboard.

In areas throughout the globe, some bottled waters and tap water are nearly identical. Sometimes bottled water drinkers are surprised to learn that their beloved brands are, in fact, adulterated with sodium and magnesium, purportedly to "enhance the taste" or to "provide needed electrolytes". Actually rather than quenching thirst, this "junk water" makes some people thirstier than they were before they took a drink. For less than $3 USD per month, Vyykn provides a subscription service that offers unlimited refills of great-tasting, energizing water.

Already installed in the United States at Microsoft and Electronic Arts (EA), the water is also available at selected gyms. Outside of the US, it is available in Canada, Costa Rica, Russia, and in Australia at the Grand Hyatt Hotel in Melbourne. For more information, visit VyyknWater.com.

Once Vyykn's installed base reaches a critical mass, expect to see the familiar stainless steel bottles hanging from purses, backpacks, and bicycles worldwide. Vyykn is providing an important service at a time when people can really use it. Their key will be to build their installed base as fast as possible.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.

APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at marianalesti515@gmail.com or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.