This Week's Herman Trend Alert

COVID-19 and Sleep

  The Herman Trend Alert

June 18, 2003

Job or Career?

In their recruiting, many employers are frustrated by the perceptions of prospective employees. Opportunities are seen as relatively short-term jobs, rather than the first step of long-term careers. Restaurants, hospitality, retail, and service industries are most challenged. To avoid the high cost of replacing departing workers, these employers will seek ways to combat employee turnover. A significant strategic approach will be a major shift in hiring. Leading employers in traditionally high- turnover fields will emphasize career opportunities to attract people looking for more than "just a job."

In the campaign to build workforce stability in typically unstable industries, this intellectual shift will be difficult, but essential. To compete effectively, these businesses must have continuity to deliver consistent service to increasingly demanding customers. Improving consumer confidence means strengthening employee competence, a goal best accomplished by keeping workers for longer periods of employment.

The process of change will begin in the executive suite, flowing quickly to both human resources for improved recruiting and management for more sensitive leadership. Forward-thinking human resource executives and recruiters will change the way they attract, screen, select, and hire employees. Long-term careers will be emphasized, a dramatic difference from tradition. This new attitude will be communicated through internet websites, printed materials, job fairs, and targeted recruiting.

For an example of how this strategy will be executed in the future, visit This inviting website is designed to appeal to the curious, forward-looking applicants sought by Federated Department Stores. The site targets a broad spectrum of career candidates, with an average of openings from 60 departments included each day. Openings range from entry level sales associates to executives through the vice president level. Visitors learn about careers, not just jobs.

Strategic recruiting will use internet resources much more in the future--- for all positions. Recruiters will use intricate websites to promote career paths, emphasize flexibility, showcase their training and development opportunities, and build communities of preferred candidates with the potential to join the employer's community. For more insight into how external and internal communities are built---to identify new hires and employees ready for promotion, see

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

This week, on the Geeks Geezers and Googlization Show, the podcast cohosted by Ira Wolfe and me, our first segment will be Dr. Solange Charas, Founder of HC Moneyball who will talk about the Human Capital Tsunami headed our way. In our second segment, we will interview Debbie Levitt regarding her free video course on recruiting CX and UX talent. You can access the podcast live on YouTube (or catch us on your favorite podcast replay).

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

Want to know how Joyce (our author) gets quoted in TIME Magazine and this week, College Recruiter? Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2021 printed Yearbook of Experts, Authorities & Spokespersons. Until May 20th, get a free 10-Day Pass and send news releases free at

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.