This Week's Herman Trend Alert

Leadership in Normal 2.0
 

  The Herman Trend Alert

July 17, 2013

Superbugs and our Responses

No one would dispute that we have had a frightening increase in the proliferation of superbugs, antibiotic-resistant bacteria, in the United States and elsewhere. In fact, more than 18,000 deaths and more than 365,000 hospitalizations a year in the US result from exposure to MRSA (Methicillin-Resistant Staphylococcus aureus), MDRSA (Multidrug-Resistant Staphylococcus aureus), and other superbugs.

Recently, yet another study has reinforced the idea that feeding confined animals antibiotics ahead of time to prevent infection breeds varieties of bacteria that cause disease in humans---disease that may not readily be treated by antibiotics. Not only do we have a problem with the animals, but we also now have a problem with the workers as well.

Workers in both regular and antibiotic-free operations tested positive for Staphylococcus aureus, the precursor to MRSA (41 and 40 percent respectively), while 7 percent tested positive for MRSA itself and a whopping 37 and 19 percent tested positive for MDRSA. Due to the fatal nature of the bacteria, these percentages are truly frightening.

A recent report from the US Food and Drug Administration cited almost half of all chicken that is sold is contaminated with antibiotic-resistant campylobacter. In the US, antibiotics are regularly fed to livestock; in Europe and elsewhere, antibiotic use with livestock is prohibited.

However, there is hope! Companies like Iowa-based Vi-COR have a cost-effective solution. The global company pioneered the sale of concentrated yeast culture for supplement of livestock feeds. Operating in 60 countries worldwide (including Brazil), Vi-COR's yeast-based product boosts the immune system naturally by binding to E. coli and salmonella and renders them ineffective; classified as a "pre-biotic", the product feeds the good bacteria. Using "competitive exclusion", it bolsters the "good bugs" to eliminate the effectiveness of the bad ones. Vi-COR's products improve health and digestion in many different species including dairy, swine, beef, poultry, horses, and companion animals.

Expect to see a lot more media attention drawn to this critical issue and ultimately, more legislative attention to help limit the use of antibiotics in growing livestock around the world for which companies like Vi-COR are well positioned. This issue may also accelerate the trend towards eating an exclusively plant-based diet.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.

APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at marianalesti515@gmail.com or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.