This Week's Herman Trend Alert

Harnessing the Power
of the Tides

 

  The Herman Trend Alert

August 1, 2000

Pink Slips in Paradise

150 Days until January 1, 2001

The bloom is off of the dot-com rose. A number of the start-ups that held so much promise are floundering on the beach of the real world. What this means is while we may be experiencing a Brave New World of enterprise, not ALL the rules have changed. Companies still need to make a profit, and those that are not profitable will NOT remain.

Upon inception, many of the young up-starts were cash rich and they spent like drunken sailors. They splurged large sums on traditional advertising, lavish parties, and other inappropriate expenses - without regard to ROI. They rode the crest of the dot-com wave for all it was worth.

Unfortunately for many, that wave did not carry them into the safety of shore. Instead, they became trapped in a whirlpool of unfulfilled expectations. Somewhere along the way, the sea calmed enough for more rational minds to prevail. Venture capitalists and sponsoring corporate entities became less tolerant of delayed gratification. When these newbies did not have rational explanations for their funders, these upstarts found themselves with their boogie boards pulled away.

These developments have even greater implications for the labor market. Seduced away by the potential of a life of ease, of millionaire status, and an opportunity to be part of the IT revolution, some of the brightest stars in corporate firmament eschewed conventional career pathing. Expecting to work hard and be rewarded accordingly, they jumped into to the new dot-com sea and started swimming to catch the wave.

However, after months of 16 to 20-hour days with little end in sight and promises that were not kept, they began to feel disillusioned. Many left of their own volition, choosing to retreat into the waiting arms of the traditional corporations. Others received the inevitable pink slips. The party was over.

However, we maintain this development is not bad news: The labor market can surely use the relief and will absorb these refugees without even a blink. Equally important, we forecast a return to emphasis on profitability as a more valid measure of success than stock price.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

A MESSAGE OF THANKS!
At this season of Thanksgiving in the United States, I wanted to take the opportunity to express my appreciation to you, our valued subscribers for your continued loyalty. It is precisely that loyalty that allows me to come into your lives once a week with our insights and forecasts for the future. Many thanks!

YOUR ANSWER TO RECRUITING THE PEOPLE YOU NEED NOW: BE RECOGNIZED AS AN EMPLOYER OF CHOICE® AWARD WINNER
With the workforce crisis detailed in last week's Herman Trend Alert, you could really use a leg up in competing for top talent. Winning the Employer of Choice® Award could be your competitive edge in this very tight labor market. Celebrate your employee-centered corporate culture! This coveted award is well worth the effort, yet is not easy to achieve. Download the extensive application at EmployerofChoice.com; or for a Word® version, drop a note to Joyce@EmployerOfChoice.com or call Joyce at 1.336.210.3548.

BE FOUND BY THE MEDIA
Want to know how Joyce (our author) gets quoted in TIME Magazine and other national media? Sign up for ExpertClick.com. You will be found by the news media and in Google searches: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2021 printed Yearbook of Experts, Authorities & Spokespersons. Until December 10th, get a free 10-Day Pass and send news releases free at http://www.NewsTip.com/Refer/Guest_of_Joyce.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_11-24-2021.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.