This Week's Herman Trend Alert

Leadership in Normal 2.0
 

  The Herman Trend Alert

September 12, 2012

Beating Cancer with Genetics

Friday night in the United States, we saw a special television show for the benefit of Stand Up to Cancer (SU2C) (www.standup2cancer.org). During this event, we saw people who, due to leading-edge science, recovered from Stage 4 cancers to lead vibrant, healthy lives, thanks to groundbreaking developments in advanced cancer therapies.

SU2Cís groups of researchers are called "Dream Teams"; one Dream Team is working on metastatic melanoma, the most serious of all skin cancers. Metastatic melanoma refers to a cancer that has spread from the skin to other parts of the body, most frequently the lungs, muscle, and liver. Almost half of all metastatic melanoma patients have an alteration in a particular gene called BRAF. For this group, there are promising treatment options that directly target that specific alteration. However, for those metastatic melanoma patients who do not have the BRAF alteration, there had been no hope. Enter SU2C.

Recent advances in the knowledge of human genetics have enabled this Dream Team to consider a new epigenetic approach to the treatment of cancer. This approach involves the study of a patient's "genome", the entire set of 3.1 billion genetic instructions found in a cell---the individual's DNA sequence. Their ability to examine the changes in the genome of a cancer patient is better than ever before, both in terms of speed and cost. This development sequences the DNA of the entire genome far less expensively and with far greater accuracy than ever before. The Team calls what they do: "Using molecular signatures in targeted therapy for Melanoma". This therapy works by matching a known, effective, cancer-beating agent to a specific person's genome.

The hope and expectation are that this "personalized medicine" approach will lead to more effective and lasting treatments and potentially spare patients from unnecessary, expensive, and highly toxic treatments that all too often do not work. With 70,000 new cases of Melanoma reported in the US annually and over 8,000 deaths attributed annually to this disease, there will be no shortage of people lining up to participate in their clinical trials.

We are only scratching the surface of the modern miracles that personalized medicine will bring. Look at the Science tab on the Stand Up 2 Cancer @http://su2c.standup2cancer.org/ We know you will be impressed. We will cover more of this research during the year, space permitting.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.

APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at marianalesti515@gmail.com or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ HomeAboutProductsResourcesMedia ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.