This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

September 20, 2017

Experience Tourism into the Future

Earlier this month, our author, Joyce, attended a conference in France on the Future of Tourism. Ostensibly focusing on 2050, Les Entretiens de Vixouze drew people from around the world to look at various aspects tourism. Over the course of the next several months, we will offer insights from that conference. This Herman Trend Alert is the first of these topics.

One the speakers at the conference Les Entretiens de Vixouze [The Interviews of Vixouze] was the consultant Armelle Solelhac, CEO, SWiTCH. After her presentation, we caught up with her to discuss her visions for the future.

Personal space will be the new paradigm
Focusing on the future of resort tourism, Solelhac believes that a new paradigm is emerging. Fueled by the increasing world population, tourism will be based on the amount of personal space people will have. For their vacations, people who can afford it will look for more space. The trend will particularly be reflected in seaside resorts, in the next 20 to 30 years, where niche tourism for the elite will offer unique opportunities to disconnect as much as they want.

Friction-free experiences
People will be looking for as little friction (read "stress") as possible in their lives when they are on vacation in resorts, as well as when they are living in cities. Hotels and resorts can reduce that friction and enhance the experiences by engineering many aspects of the space, including the flow of people, the openness of the space, and conversation areas. (The newly renovated Hyatt at SFO is a great example of the latter.)

Using technology to reduce friction
New technologies like RFD-based bracelets allow visitors at the Val-d'Isere ski resort in France to play on the slopes stress-free. If you have ever skied you know how annoying it is to pay for items, like lift tickets and food. Usually the credit card or cash is buried in a pocket and you must remove everything else to get to it.

Carnival's Ocean Medallion will take this to the next level
Debuting in November on the Princess Cruise Line will be Carnival's Ocean Medallion. This product will take this stress-free concept up several levels. Keeping track of personal preferences and much more, the new wearable technology will allow for instant purchasing in the store, as well as review of travelers' photographs without having to take hours to scan all the passenger pictures on the ship. Keeping track of passenger preferences, the new hyper customer-centric system will also open stateroom doors and even suggest appropriate activities. Look for a subsequent Herman Trend Alert focusing exclusively on this customer experience breakthrough.

Natural Tourism
We will also see an increasing demand for ecological and natural tourism, travel that supports rather than damages the environment.

Risk-free hyper-adventures
Solelhac is seeing controlled environments that seem risky, but in fact, are not. She sees heightened experiences that could be risky, but because they are in controlled environments are not. Guests enjoy the enhanced adventures, while staying safe.

Hyperactive versus laid-back travel
Finally, Solelhac believes we will have two types of travel: very active and very inactive. We will see the vacations where we will be hiking and climbing and clubbing from early morning until late at night versus the totally unscheduled, no deadlines types of vacations where people will have nothing to do, but sit under a palm tree and read or sleep all day.

The developments you may expect in tourism
In the future, vacationers will be able to enjoy totally customized travel experiences that will provide the desired amount of activity and thrills with the precise level of excitement the traveler is looking for. There is no reason you won't be able to have it your way!

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.