This Week's Herman Trend Alert

Leadership in Normal 2.0
 

  The Herman Trend Alert

September 28, 2016

Millennials Opting for Bleisure

Like many Boomers before them, Millennials, are hesitant to take the vacation time they have. Maybe, it's the stress of our "always-on" culture? Maybe it's because people who do take their time off, are made to feel guilty. Or worse, that vacationing employees are afraid their employers will find them dispensable in their absence.

Shorter, more frequent trips
What this means is that Millennials are taking shorter, more numerous trips, frequently combining business with leisure into "bleisure". In a recent report from Expedia, 60 percent of travelers reported have taken "bleisure" trips, 30 percent extending their trips by two additional days, while more than half brought family members along.

Activities for children
For the Millennials choosing to bring their children along, hotels are responding with fun things for children to do. Case in point, the Ritz-Carlton, Tyson's Corner, near Washington, DC, arranges tea parties and cupcake decorating competitions to help occupy children while their parents are working. Hilton has been offering toys and games to entertain children for years.

Another way of delivering real-time experiences
In another study by the Harris Group, 72 percent of Millennials have reportedly chosen to spend more money on experiences than material items. They are opting for skydiving, zero gravity, wilderness hikes, bicycle tours, and adventure travel experiences. In fact, Millennials are even choosing to stay in less expensive hotels to spend on their money on experiences. The Renaissance Hotel brand has been doing "activations" for years to provide its guests with mini-experiences. For more details, see our previous Trend Alert at https://www.hermangroup.com/alert/archive_7-8-2015.html.

More travel for less out-of-pocket
Millennials on a budget are attracted to the idea of bleisure travel, because they can see the world on OPM (Other People's Money). OPM, in this case, means that employers are paying travel expenses for at least one of the travelers.

What's next?
Travel suppliers that plan and package their offerings around the experiences Millennials are looking for, will be much more profitable than their unconscious competitors. In the near term, we see more growth in the mid-priced hospitality sector than in luxury properties. As the Millennials age, they are likely to feel more secure in their jobs and that increased sense of security will result in longer vacations. Once Millennials' salaries grow sufficiently to afford higher priced hotel rooms and experiences, then we will see faster growth returning to the luxury sector again.

Special thanks for Sheenal Patel, co-founder and CEO of NVN Hotels writing for HotelsMag.com.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HOW DOES SHE DO IT?
Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @ http://www.ExpertClick.com/Discount.

APF'S FUTURES FESTIVAL IN 3 DAYS: ONLINE OCTOBER 24TH: FULL SPECTRUM FUTURES
The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

OUR VERSATILE TRANSLATOR ROCKS!
Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at marianalesti515@gmail.com or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_10-21-2020.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.