This Week's Herman Trend Alert

Leadership in Normal 2.0

  The Herman Trend Alert

September 3, 2008

Executives--A Dollar Shorter

As management consultants, we encourage candidates to evaluate prospective employers based on the total package of compensation, now called, "total rewards", including fringe benefits and perquisites. Recently, the compensation research firm Equilar conducted a study, detailing trends in "total rewards" for top executives of the 95 largest public companies by revenue in the United States.

Equilar tracks nine major areas of perks, including corporate housing benefits, personal and home security, and country club memberships. This year's study found the median values of seven of the nine major CEO perquisites it tracks had decreased.

New Securities and Exchange Commission (SEC) rules require companies to disclose perks that cost more than $10,000; previously, the threshold for reporting was $50,000. Not surprisingly, this new level of disclosure has led to a decline in upscale extras. While these top public companies are spending more in two of the study's included areas of CEO perks, in general, executives are receiving the same or fewer "goodies" than last year.

From 2006 to 2007, the median value of CEO perquisites related to financial planning benefits (including other professional services such as tax preparation) declined by 9.2 percent, while expenditures for the personal use of corporate aircraft declined by 9.8 percent.

The decreases reflect the concern of boards of directors to seem vigilant in their financial oversight. In fact, some companies are actually reporting more than is required by law to demonstrate their transparency.

Only two areas showed increases. First, the extra cash to compensate for taxes assessed on the attributed income of fringe benefits, increased in 2007 by an unexpected 43.6 percent. Second, the median value of personal and home security benefits for these executives showed an increase of 14.4 percent. The latter really only increased due to the inclusion of Michael Dell whose company spent over $1 million on his home security system.

These trends reflect that privately held organizations have an advantage over others, because there is no required reporting. Private companies will be able to "sweeten the deals" for prospective executives, without concern about SEC oversight. Private companies will surely win this war for executive talent.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Our author Joyce gets quoted in TIME Magazine and other national media on a regular basis. You can, too! Sign up for You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2020 printed Yearbook of Experts, Authorities & Spokespersons. Save 15% when you register by October 31st @

The Association of Professional Futurists proudly presents its annual online learning experiences on Full Spectrum Futures. Network with leading futurists from all over the world. And best of all, it's free to attend, though contributions are encouraged to help defray costs. For more information, visit here.

Excellent translation services from English, French, or German into Spanish. Especially well-versed in medicine/pharma and automobile industries. 5-year Bachelor Degree in Translation. Also editing and proofreading of all kinds of Spanish language documents. Flexible rates, depending on number of words, degree of difficulty/technicality, and turnaround. For an instant quote email Mariana Campora Lesti at or contact her on SKYPE at marianacampora.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.