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  Bill Jensen
President, The Jensen Group


Bill Jensen is today's foremost expert on work complexity and cutting through clutter to what really matters. He has spent the past two decades studying business's ability to design work. Bill's concentration is on the workplace and what can be done to make the work environment and experience more effective to attract, optimize, and retain top talent.


  • Bachelor in Fine Arts, Rochester Institute of Technology
  • Masters in Organizational Development, Rochester Institute of Technology

Years In Practice

Bill founded the Jensen Group in 1985


  • Simplicity: The New Competitive Advantage in a World of More, Better, Faster (Perseus, 2000)
  • Work 2.0: Building the Future, One Employee at a Time (Perseus, 2002)
  • The Simplicity Survival Handbook: 32 Ways to Do Less and Accomplish More (Basic, 2003)
  • What Is Your Life's Work? Answer the Big Question About What Really Matters (HarperCollins, 2005)

Bill's Mission: Make It Easier to Get Stuff Done

In 1992 Bill launched an ongoing study, The Search for a Simpler Way, and has interviewed and surveyed over 400,000 people around the world about what really matters and how they get everything done. He is a passionate simpleton and an outspoken gadfly against corporate stupidity that wastes people's time, attention and dreams. He frequently appears on national media (ABC News, MSNBC, FoxNews, CNN, etc.) to provide commentary on the coming changes in the design of work, workforce needs and demographics, as well as the basics of how to cut through all the crap and clutter that comes at us every day.


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